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Kendrick Lamar's Reebok Sneaker Tries to Unite Gangs. The Kendrick Lamar-Reebok partnership just took an exciting turn with a glimpse at the rapper's first official sneaker collaboration. Using the gang violence prevalent in his hometown of Compton, Calif., as inspiration, Kendrick has created one of the best Reebok Ventilators we've seen — which is no small task given the abundance of recent collaborations. These Ventilators are set against an off-white suede base with alternating blue and red accents on each shoe.