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‘Bye Becky!’ Protests Erupt Over Gentrifyng Brooklyn Bar That Promoted Itself With Fake Bullet Holes Behind $12 Cocktails. On Monday, a press release for a new “boozy sandwich shop” in Brooklyn went out, complete with a photo of chi-chi cocktail in front of “bullet hole ridden wall”—a wall the new owners say they were proudly keeping, but which turned out to be fake (at least the bullet holes were). By Saturday, its Yelp page was in shambles and nearly 100 protesters turned to the shop in Crown Heights, Brooklyn, to decry gentrification, the tone-deaf “marketing” of black poverty and violence, and the new owner, whose name unfortunately happens to be a version of “Becky.” The owner of Summerhill, Becca Brennan, a former attorney from Canada, has repeatedly apologized since the original release, but was still met with cries of “Bye Bye Becky” and signs that read, “This is what gentrification looks like,” Brennan called her offensive marketing ploy “cheeky” and apologized “deeply” in an initial statement. “I did not intend to be insensitive to anyone in the neighborhood, and I am sorry that my words caused pain,” it said. She issued another letter of apology on Saturday, which read in part, “I respect the comments that I have received and I recognize that I have more work to do to continue healing relationships with my neighbors.”